Growing up, I watched my grandfather run Finucan’s General Store, a business built on trust, service, and genuine care for customers. He wasn’t just selling products—he knew his customers by name, understood their needs, and always went the extra mile to help. That mindset of relationship-first business has shaped everything I do today.
My journey started in marketing, sales, and eventually virtual assistance, where I quickly realized social media strategy and content creation were what my clients needed most. After three years of supporting business owners with their social platforms, I pivoted to offer full-service social media management and content creation. Since then, I’ve helped local businesses and entrepreneurs simplify their social media presence, create meaningful content, and build stronger connections with their audience.
With a Bachelor’s degree in Business Administration and a deep understanding of marketing psychology, I know how to strategically position your content to capture attention and drive engagement. This knowledge, combined with years of hands-on experience in content creation, allows me to approach social media with a strategic yet creative mindset, designed to meet your unique goals.
I also know firsthand the power of social media—I’ve built my own business online, connected with incredible brands, and created a thriving digital community. Now, I help others leverage these platforms in a way that’s simple, sustainable, and strategic.
And when I’m not creating content or strategizing with clients, you’ll likely find me enjoying craft beer, a great cup of coffee, or a charcuterie night with friends. Living in the country just outside Prescott, Ontario, I love the mix of small-town charm and entrepreneurial spirit—something I see in the incredible business owners I get to work with.
About Natalie Finucan
From small-town roots to social media strategy
I believe social media shouldn’t feel overwhelming or like another chore. Instead, it should be a tool that helps you reach the right people, showcase your expertise, and grow your business in a way that feels natural.
What sets me apart? I work collaboratively with my clients, blending their unique voice with data-backed strategy to create content that not only looks good but performs well.
How I Help My Clients:
→ Making social media simple & sustainable – I help you create a strategy that fits your time, energy, and business goals.
→ Maximizing video content for connection – Short-form video is the key to reaching your audience and making them feel drawn to your brand.
→ Combining visuals + strategy for better engagement – Great content is more than just aesthetics—it’s about reaching and resonating with the right people.
If I could give one piece of advice to a business owner struggling with social media, it would be: Start with what you know. Social media isn’t about perfection—it’s about progress. The key is to share your expertise in a way that feels true to you.
My approach? Intentional, results-driven content that’s focused on quality over quantity. I believe in showing up to serve, provide value, and showcase your expertise—not just posting for the sake of it. I also believe in having fun with content, embracing creativity, and making it work for you.
My goal is to leave you feeling confident, inspired, and empowered to show up online in a way that aligns with your brand and business.
My Mission: helping you show up with confidence
Strategy Sessions – A deep dive into your social media presence to help you gain clarity, direction, and a plan that works for you.
Content Creation – High-quality, engaging videos and photos to elevate your brand and take the stress out of content creation.
Full Social Media Management – A complete, done-for-you service that lets you focus on your business while I handle content, posting, and strategy.
Not sure where to start? A strategy session is a great first step to see how we can work together and what I’d recommend for your business.